CLIENT: SMART
AGENCY: OGILVY & MATHER HONG KONG
Smart Cars are perfect for cities with narrow and congested streets. To bring this idea to life, posters were created using reverse perspective – an optical illusion which causes the roads to appear narrow and 3D, despite being completely static. Three illustrators were asked to illustrate 3 different cities - Hong Kong, Amsterdam and Rome.
View the case study here
Credits:
Reed Collins – Chief Creative Officer
Sarah-Leith Izzard – Creative Director
Mike Pearson – Associate Creative Director
Sheilen Rathod – Managing Director
Dickson Tang – Account Director
Joyce Lau - Producer
