CLIENT: NIKE
AGENCY: OGILVY & MATHER HONG KONG
Nike Air Max 95 Collectables
To celebrate its 20 year anniversary, Nike re-released the much sought-after Air Max 95. The original model is extremely rare to find these days, as sneakerheads snapped them all up as collectibles. The campaign launched the new range in Hong Kong with 3 artists illustrating collectible cards. The artwork featured each individual shoe and it's functional aspect (eg. Flywire, rib structure etc) in a Hong Kong context, reflecting symbolic icons and environment in 1995 and 2015. The cards were redeemed by Nike fans using the 'old-school' card machines - a Hong Kong pop culture icon back in the mid 90s. Rare limited edition holographic cards were dispersed in the machines, giving fans special privileges to get the new shoes.
See the press release here
'Superbet' is a typographic exploration of alphabet design by reimagining each letter of the alphabet as everyone's favourite superheroes and supervillains. Each letter has been created with inspiration from characters who share that same initial in their name.
These would be great for kids, or as CNet put it, "perfect for any bedroom wall or pinned up at a School for Gifted Youngsters."
Prints available at Society 6
This project has also been picked up in media around the world:
- CNet
- Geekologie
- Laughing Squid
- Creative Market
- Comic Book Resources
- Moviemarket.com
- Huffington Post (fr)
- Design Taxi
- Wired
- The Chive
- Lazy Penguins
- Geekness.com
- Digital Lucie
- Batanga
- Shortlist.com
- ABC Interactive
- Paredro.com
A - Captain America
B - Batman
C - Cyclops
D - Daredevil
E - Elektra
F - Flash
G - Ghost Rider
H - Hulk
I - Iron Man
J - Joker
K - Killer Croc
L - Loki
M - Mystique
N - Nightcrawler
O - Omega Red
P - Poison Ivy
Q - Quicksilver
R- Riddler
S - Spiderman
T - Two-Face
U - Ultron
V - Venom
W - Wolverine
X - Professor X
Y - Yellowjacket
Z - Zatanna
CLIENT: NIKE
AGENCY: OGILVY & MATHER HONG KONG
Nike Air Max Day 2015 (Hong Kong)
To celebrate Air Max Day and launch the new Air Max Zero, Nike asked 5 Hong Kong born artists to create an art piece showing how the iconic shoe has been part of Hong Kong culture. Each artist was assigned a different Air Max model, and were tasked to take viewers back in time to when the shoe was released.
My assigned shoe was Air Max 1. Being the first Air Max model, the idea behind my work is 'deconstruction'. By breaking apart the shoe into layers and exposing the air cushion, it pays homage to Tinker Hatfield's "inside-out" concept behind the original design of the shoe inspired by the Georges Pompidou Centre in Paris. It does this in a very 'Hong Kong way' being held up by the bamboo scaffolding.
The ‘80s saw the birth of many iconic products in innovation including the Air Max 1. It was a revolutionary sneaker being the first to combine fashion and technology – two of the most prominent industries in Hong Kong culture. The illustration I’ve created also has a heavy electronics theme running through it.
To further the experience, the art pieces were made interactive with sensory points. People could smell the flowers on the rooftops, press the Pez to dispense a candy, and plug their earphones into the jack to listen to the 80's chinese pop music at the time.
Watch the case study here.
Credits:
Reed Collins – Chief Creative Officer
John Koay, Paul Suters – Creative Directors
John Koay, Anita Ng - Art Directors
Craig Mason - Head of Creative Technology
Penny Chow - Group Account Director
Ava Lee - Account Manager
Fay Kwong - Account Executive
A fan art poster created for Mad Max Fury Road.
A poster created for the short film 'Love Road', written and directed by Mathilde Nocquet, produced by In The Thicket.
Watch the film here: https://vimeo.com/216635017
Liam, The Brave is a children's book written by Michael Wang about a young boy on a journey to conquer his fear of butterflies and become the bravest boy in the world. Beyond a simple story about a boy with irrational fear, it is a story about perseverance and how accolades don't matter.
Available on Book Depository .
A series of illustrations to launch Future Culture - a new workplace wellness business who develop culturally healthy workplaces as a powerful force for good.
See more about Future Culture here.
A pen and ink drawing for my friends’ wedding gift. It captured the many moments of when they got married in Japan. When they first told us about how it all went down, I knew I had to write her quote down ‘Make Moments Faster’!
Commissioned illustrations of people
Fan artwork dedicated to ALDI’s award-winning beer $28.99 a case, brewed by one of Australia's leading brewmasters in Vietnam.
A terrible unofficial fan page was born from badly-made memes https://www.facebook.com/rivetfanpage
CLIENT: SMART
AGENCY: OGILVY & MATHER HONG KONG
Smart Cars are perfect for cities with narrow and congested streets. To bring this idea to life, posters were created using reverse perspective – an optical illusion which causes the roads to appear narrow and 3D, despite being completely static. Three illustrators were asked to illustrate 3 different cities - Hong Kong, Amsterdam and Rome.
View the case study here
Credits:
Reed Collins – Chief Creative Officer
Sarah-Leith Izzard – Creative Director
Mike Pearson – Associate Creative Director
Sheilen Rathod – Managing Director
Dickson Tang – Account Director
Joyce Lau - Producer
Hand drawn illustrations
A leaving card made for our departing ECD's.
Featuring their iconic matching outfits, these were printed and applied to photex paper.
Simon is also available for storyboard illustrations. Here are a few samples of his drawing style.