CLIENT: RANDOMHOUSE/THE FOOTPATH LIBRARY
Books are society's most basic tool to share literacy and culture. But many people across the world simply don't have access to them. And unfortunately, many books which are donated are in bad condition or are no longer relevant.
We created a new dust jacket designed to fit any book. Once a reader has finished the book they simply flip the dust jacket inside out turning the book into a pre-paid, pre-addressed parcel. When posted they are sent directly to The Footpath Library, a charity who provides the homeless with books.
AGENCY: BMF SYDNEY
EXECUTIVE CREATIVE DIRECTOR: Carlos Alija & Laura Sampedro
HEAD OF ART: Sian Binder
CREATIVES: Simon Koay, Tim Smith
DESIGNER: Iva Madderom & Conor Bevan
• D&AD - In-book - Structural Design
• D&AD - In-book - Consumer Product Design
• Young Guns - Gold - Editorial & Book Design
• Award - Silver - Alternative media, individual
• Award - Silver - Individual and range of packaging
• Award - Bronze - Best use of media - Print
• Award - Bronze - New product development
• Spikes Asia - Gold - Design
• Create Design Awards - Finalist
• Cannes Lions - Finalist - Direct
• Cannes Lions - Finalist - Media
• LIA - Finalist - Design